Resume

    • Responsible for developing and implementing integrated digital marketing strategies across paid, earned, owned, and social media to meet client objectives and increase the firm’s business development pipeline and revenue.

    • Lead subject matter expert for trafficking and optimization of digital advertising campaigns across Facebook, Twitter, LinkedIn, Google, and DSPs, on track to manage over $4M in paid media.

    • Managed the recruitment, training, and day-to-day workflow of junior digital team members.

    • Lead paid media manager responsible for over $1M in paid media campaigns trafficked through social media, programmatic, search, mobile, SMS, OOH, and direct-to-publisher advertising, resulting in over 100% department revenue growth for the year.

    • Project manager of a cross-functional team that produced a company email newsletter and website, resulting in 61% email list growth and 85% return to site visitors throughout the project for the firm.

    • Implemented a system for reporting against client and industry KPIs, and a system for implementation of Google Analytics and Google Tag Manager for developed landing pages and websites.

    • Hired as the second member of the newly formed digital team to act as the CMO’s deputy.

    • Executed all client marketing campaigns, including social, programmatic, and email marketing; while producing all reporting analytics for client review.

    • Developed firm’s digital best practices and led trainings on digital services for internal staff, including Digital Marketing 101 and Social Media Marketing 101.

  • Appointed to lead new digital team post-attrition of prior team.

    • Lead POC for all client campaigns and deliverables; developed client new business proposals and budgets for upselling services.

    • Responsible for company budget, cost control, and all internal team operations.

  • Manager of multi-channel digital campaigns for political candidates and clients across the country, including electing only female GOP freshman in 2018.

    • Provided digital deliverables including lead acquisition, email fundraising, and development of online social brand awareness campaigns.

    • Developed creative and copy for online advertising, email marketing, and prospecting campaigns; created weekly content for organic social media marketing.

  • Program manager for New Employee Onboarding and first-year employee experience.

    • Rebranded the onboarding program’s brand to increase new employee engagement and create an onboarding presence among current employees and organizational executives.

    • Lead facilitator for weekly orientation events; responsible for orienting and ensuring compliance for over 6,000 new employees with cross-functional partners.

  • - Collaborated with a cross-functional team to resolve Guest situations and guarantee a positive Guest experience.

    - Guaranteed accurate cash drawer, monetary deposits, and receipts; thoroughly documented magical moments through the WDW reporting system.