Resume
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Responsible for developing and implementing integrated digital marketing strategies across paid, earned, owned, and social media to meet client objectives and increase the firm’s business development pipeline and revenue.
Lead subject matter expert for trafficking and optimization of digital advertising campaigns across Facebook, Twitter, LinkedIn, Google, and DSPs, on track to manage over $4M in paid media.
Managed the recruitment, training, and day-to-day workflow of junior digital team members.
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Lead paid media manager responsible for over $1M in paid media campaigns trafficked through social media, programmatic, search, mobile, SMS, OOH, and direct-to-publisher advertising, resulting in over 100% department revenue growth for the year.
Project manager of a cross-functional team that produced a company email newsletter and website, resulting in 61% email list growth and 85% return to site visitors throughout the project for the firm.
Implemented a system for reporting against client and industry KPIs, and a system for implementation of Google Analytics and Google Tag Manager for developed landing pages and websites.
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Hired as the second member of the newly formed digital team to act as the CMO’s deputy.
Executed all client marketing campaigns, including social, programmatic, and email marketing; while producing all reporting analytics for client review.
Developed firm’s digital best practices and led trainings on digital services for internal staff, including Digital Marketing 101 and Social Media Marketing 101.
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Appointed to lead new digital team post-attrition of prior team.
Lead POC for all client campaigns and deliverables; developed client new business proposals and budgets for upselling services.
Responsible for company budget, cost control, and all internal team operations.
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Manager of multi-channel digital campaigns for political candidates and clients across the country, including electing only female GOP freshman in 2018.
Provided digital deliverables including lead acquisition, email fundraising, and development of online social brand awareness campaigns.
Developed creative and copy for online advertising, email marketing, and prospecting campaigns; created weekly content for organic social media marketing.
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Program manager for New Employee Onboarding and first-year employee experience.
Rebranded the onboarding program’s brand to increase new employee engagement and create an onboarding presence among current employees and organizational executives.
Lead facilitator for weekly orientation events; responsible for orienting and ensuring compliance for over 6,000 new employees with cross-functional partners.
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- Collaborated with a cross-functional team to resolve Guest situations and guarantee a positive Guest experience.
- Guaranteed accurate cash drawer, monetary deposits, and receipts; thoroughly documented magical moments through the WDW reporting system.